About me

I am a digital team manager and internal coach at The University of British Columbia and also operate an external coaching practice through Ashiba.cc.

Over the course of a 15+ year career, I have helped teams navigate the nuances of working with people, processes, and technology, in complex and ever-changing environments. Throughout this time, I have drawn on my interest in the lean and agile approaches more commonly embraced by tech start-ups, and integrated these practices to help drive change and growth.

This approach of integrating seemingly disparate disciplines has been a hallmark of my career.

My professional journey began with an interest in people — in psychology, education, and organizational behaviour — and morphed into web design & development, user experience architecture, digital communications, and eventually a career as a leader in delivering digital services.

On a personal level, my volunteer work as a coach of competitive athletes and a relentless pursuit of my own active lifestyle translated into a passion for health and well-being, personal growth, and self-development.

Through a series of serendipitous events, I began a journey to combine my professional experience with my personal interests and my passions, which has laid the foundation for the work I do today in bringing an integrated coach approach to support people and teams in their own personal and professional growth and development.

I believe people are all driven by the same core value:

To live a good life — to live our BEST life — a life with purpose, meaning, and fulfillment.

And ultimately, this is what I’m here to help you do.

If you’re curious to learn more about coaching (for yourself or your team) or about integrating a coach approach into some aspect of your life or work, let’s connect! I’d be happy to chat. Learn more about my coach approach.

Adrian Liem