What I do
I turn ideas into successful digital products and services.
Analytics and web intelligence
Uncovering insights through discovery, research, and data
I work with business owners and stakeholders to identify key metrics and benchmarks for web and social channels, conduct research to test and validate assumptions, and create tools that enable on-going performance evaluation.
Analytics and web intel deliverables:
- analytics configurations
- data dashboards and metrics reports
- user research and usability reports
- A/B tests
User experience architecture and information design
Facilitating decision-making through visual communication
I synthesize information into various forms of visual documentation to help articulate ideas, facilitate conversations, and enable clear decision-making.
UX architecture and info design deliverables:
- data visualizations and reports
- presentation decks
- wireframes
- process flow diagrams
- visual stories
Digital project management and agile coaching
Guiding projects to launch through agile leadership and team coaching
I create traditional project roadmaps with a blend of agile methodologies to carry digital projects past the finish line.
Digital project management and agile deliverables include:
- project timelines, GANTT charts
- team forecasting tools
- project dashboards and status reports
- Scrum leadership and guidance
- Individual and team coaching
